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Question

Briefly outline three findings from Asch's research into conformity. [3 marks]

Answer

1. The naïve participants conformed on 32% of the critical trials

2. 75% conformed at least once; 25% of participants did not conform

3. 5% of the participants conformed on every trial

Examiner Comment: For this question, students may either identify the finding with the correct percentage, as shown above, or describe the direction of the effect. For example, they could refer to Asch's research, which examined how different factors (e.g., group size, unanimity, and task difficulty) influence conformity levels. A suitable answer using this approach might state: increasing task difficulty led to higher rates of conformity.

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